Anthony (Tony) K. Lee

Welcome to Mind0.0 — I’m Anthony, Cross-Cultural Growth Architect

My Story
Born in Korea. Raised in America. Transformed through China and Japan.  Fluent in English, Korean, Chinese and Japanese both written and verbal.  What began as an identity crisis became a lifelong lesson: culture shapes us, but values define us. Over 24 years working across continents, I discovered that the key to authentic leadership and human connection isn’t nationality or sharing same cultural background — it’s clarity of values.

 

Why I Do This
I believe that trust is built on what truly matters to us as individuals, not the categories we belong to. My mission is to help people uncover those values within themselves and between each other — so they can lead, connect, and collaborate with meaning and integrity.  That is my life purpose which brings me the biggest joy! 

The Mind 0.0 Manifesto

Reset. Realign. Reconnect.

In a world obsessed with upgrades, Mind 0.0 is a reset point — where bias and division dissolve, and real connection begins.

We help individuals and organizations grow by aligning language, values, and relationships — turning cultural and personal differences into bridges for understanding.

At Mind 0.0, growth isn’t something you chase.
It’s something that happens naturally — when people feel safe enough to be themselves.

This is my philosophy:

  • To help individuals and organizations step out of automatic reactivity.

  • To restore the pause, the space where choice is born.

  • To return to the ground state of clarity and move forward with responses anchored in values, not impulses.

Only when we return to Mind 0.0 can we unlock balance, resilience, and flow.

Why it matters

The Challenge

  • Misaligned words create misunderstanding and mistrust.

  • Cultural adaptation often feels like performance, not connection.

  • Teams stay polite, but disconnected.

The Cost
Workplace conflict costs U.S. businesses $359 billion annually — much of it rooted in miscommunication and low psychological safety.

The Opportunity
When people understand the values behind words and actions, collaboration flows more naturally — and growth becomes sustainable.

Our Approach

We build systems of trust — not just workshops.

Our work is grounded in three types of alignment:

Thought (language) Alignment

Focus: Align meaning beyond words

Outcome: Clear communication & deeper trus

 Applications: team building, leadership development, conflict resolution, mergers & acquisitions and much more

 

Value (ikigai) Alignment

Focus: Reconnect with intrinsic motivation

Outcome: Renewed clarity of purpose & resilience

 Applications: team building, leadership development, career coaching. organizational design, talent retention 

Perspective (Yin-Yang) Alignment

Focus: Turn opposites into partners

Outcome: Balance, creativity, and sustainable growth

 Applications: conflict resolution, strategic planning, personal development,  innovation workshops

Proprietary Programs

ORIGIN™ ー 1:1 Value-Centered Cultural Intelligence

For expats and executives navigating Korea, Japan, or China.

Reconnect with your values, decode cultural meaning, and build authentic trust across borders.
ORIGIN™ transforms “cultural adaptation” into mutual transformation — helping you stay grounded in who you are while connecting with others more deeply.

BASE™ーValue-Centered Team Alignment

For multicultural or cross-functional teams.

A repeatable system for aligning values, nurturing trust, and sustaining authentic collaboration.
Teams that practice BASE™ experience up to 60% higher psychological safety.

If you are ...

 

  • Leaders feeling disconnected from their work or teams
  • People navigating identity challenges (cultural, generational, or personal transitions)
  • Entrepreneurs or creatives craving clarity about what truly matters to them
  • Anyone struggling with “success without satisfaction”
  • Anyone struggling with "work & life" balance 

 

 

  • Multinational or multicultural teams struggling with invisible tensions

  • Leadership teams dealing with unspoken misalignments in priorities or working styles

  • Cross-functional project teams (sales, engineering, marketing, etc.)

  • Startups scaling quickly and losing clarity on shared values

  • Remote or hybrid teams wanting to build trust and authentic connection

  • Family-owned companies where personal values and business values collide

 

You've come to the right place!

“Working with Tony has been a game-changer for my career in China. His sessions are more than coaching, rather a combination of mentoring, consulting and training.  His grasp in Japanese language and culture is unparalleled. Highly recommend!”

Sakamoto Atsushi -- Toyota Motor China

Contact Anthony

I help individuals and teams uncover, align, and live their values.  Feel free to contact me with any questions or to schedule an appointment. Initial session is free with no obligation what so ever! And don't worry, I don't have energy or time to bug you with spam emails^^

Some of Our Past & Present Clients (that you might know)